1. Keyphrase strategy.
Establish and learn the words and phrases that achieve higher listings on a website search for your type of business. Look at your competition but most importantly, never copy! Incorporate these phrases into the words on your website in a coherent and meaningful way. Ask yourself: “What did I search for on Google about my type of business?”
2. Create pages.
Make sure that your website menu is bursting with helpful pages about your industry. Links to your blogs and internal page links to your articles are a great way to establish your authority.
3. Simplify your message.
Too much clutter and over information on your website adds confusion to your customers and to search engines. Don’t be afraid to get straight to the point. For example, if you are a plumber, say it. ” We fix plumbing in Swindon”. Right there, you explain what you do whilst at the same time, providing a brilliant keyphrase that is search engine friendly.
4. Page titles.
It is important that your page titles reflect exactly what your page content is about. A little obvious but often overlooked. For example, your page will have more meaning to a search engine if it is called “Plumbing in Swindon ” instead of “About Us”.
5. Update regularly.
Counter-intuitive perhaps but it is good to refresh your content and copy regularly. Stay on top of your content. Websites are never ‘finished’ and search engines appreciate updated new content to index. It may give you an edge on your competitors. Keep an eye on your own website.
6. Start as soon as you can. Don’t get left behind.
Start building trust and authority about your business as soon as possible. You can be sure that your competition will be on the ball and achieving better SEO results than you if you do nothing. “If you build it they will come” no longer works.
As a result, your search engine rankings will improve.