SEO services in Swindon and Wiltshire.
You’ve got the killer design and the informative copy and content but you have no customer interaction. Your website needs to be listed on at least page one of the major search engines.
SEO needs to be part of your business marketing strategy.
SEO services in Swindon and Wiltshire needs to be considered as part of your business marketing strategy. In the good old days, it was fairly easy to secure a decent page ranking on most search engines by simply stuffing a list of keywords in the background of your website (meta keywords) along with a well-aimed description of your services, wait a few weeks and bingo! Your website would appear on Google. Life was so much easier back then.
Fast forward to today and like all businesses, Google in particular, and quite rightly, have become customer facing and as such, want to provide their customers with the best search results. The dark art of Search Engine Optimisation has ramped up it’s game and now, your website needs to adhere to an almost never ending and constantly evolving list of Best Practices to secure those all important rankings. There are over 200 ranking signals that need to be fulfilled to secure a top website listing alone.
It would make for a lengthy blog post to list all of the search ranking signals, so I have narrowed it down to the key ones and the easiest ones to action.
Mobile-first indexing. Google has placed huge emphasis on the mobile version of your website. As from July 2019, all new websites will only be listed by Google based on the accessibility of its mobile device version. Users should not need to pinch or expand your mobile pages in order to view content. Visitors must be able to scroll with one finger and to be able to press the correct sized buttons. (tap targets). The font size on your mobile pages needs to be a size that doesn’t restrict accessibility.
Page speed. Your website must load quickly on all devices. Page loading times of around 1.5 seconds are considered average but would still be indexed by Google. Again, priority of page speed load times falls onto the mobile version of your pages. Slow to load pages could incur a penalty and may prevent your website from getting listed at all.
Domain authority. Your SEO ranking will be affected by how high your DA is. Measured by the age of your website domain and the authority and usefulness of its content along with websites that link directly back to your pages. High quality, regularly updated content will help you win the day.
Clear and precise content structure. Your website should not only be easy to navigate for human beings but the search engines will also appreciate a well constructed logical path and predictable results from button clicks.
Your copy should be written carefully to include keywords, sentences, and phrases about your business and the type of services you offer but most importantly, to show authority on your subject. Simply put, the more you can demonstrate your expertise from the content on your website, the better the chance of your website achieving a higher listing on the major search engines.
Be prepared to give away advice and tips about your industry to establish you as the guide, the go-to people, the authority in your market place. This will provide your customers with a reassurance that you are the company to do business with, whilst at the same time, proving to the search engines that your website is worth linking to. Write blogs and content about your business and link and share them on your social media accounts.
Keyphrase strategy. Establish and learn the words and phrases that achieve higher listings on a website search for your type of business. Look at your competition but most importantly, never copy! Incorporate these phrases into the words on your website in a coherent and meaningful way. Ask yourself: “What did I search for on Google about my type of business?”
Create pages. Make sure that your website menu is bursting with helpful pages about your industry. Links to your blogs and internal page links to your articles are a great way to establish your authority.
Simplify your message. Too much clutter and over information on your website adds confusion to your customers and to search engines. Don’t be afraid to get straight to the point. For example, if you are a plumber, say it. ” We fix plumbing in Swindon”. Right there, you explain what you do whilst at the same time, providing a brilliant keyphrase that is search engine friendly.
Page titles. It is important that your page titles reflect exactly what your page content is about. A little obvious but often overlooked. For example, your page will have more meaning to a search engine if it is called “Plumbing in Swindon ” instead of “About Us”.
Update regularly. Counter-intuitive perhaps but it is good to refresh your content and copy regularly. Stay on top of your content. Websites are never ‘finished’ and search engines appreciate updated new content to index. It may give you the edge on your competitors. Keep an eye on your own website.
Start as soon as you can. Don’t get left behind. Start building trust and authority about your business as soon as possible. You can be sure that your competition will be on the ball and achieving better SEO results than you if you do nothing. “If you build it they will come” no longer works.
As a result, your search engine rankings will improve.
It’s time for your business to stand out.