Why it’s important to keep your website up to date.
The never-ending battle for page one listing on Google and the other important search engines shows no sign of slowing down. The recent changes made by Google to their search algorithms and webmaster guidelines means that more and more, website performance and layout play a crucial role in your website SEO.
That’s why it is important that your website is checked over at least once a month to make sure your pages don’t fall foul of being overlooked by Google and to keep your code in good order for maximum results. If your website is run on a Content Management System (WordPress, Joomla, etc) you must ensure that all of the plugins and code benefit from any updates and improvements. Page loading speed, logical navigation, and interesting factual copy are becoming paramount for successful websites.