8 ways to self audit your website.
It’s well established that your website is important but does your current website hit the mark? I will outline a few areas that are key to successful website design so that you can run a critical eye over your existing pages.
- Is it obvious from the get-go what your business does? In other words, if you showed your website to a complete stranger for 5 seconds then cleared the screen, could they tell you exactly what you do?
- Would they know how doing business with you will help to solve their problem? Have you clearly defined what solution your business offers?
- How easy is to find your contact button? Ask for the sale. If your copy and content are compelling enough to persuade users to contact you, can they easily do it?
- Is your website slow to load? You have, on average, about 5 seconds of an attention span to convince your visitors to continue to read your content.
- Is your website confusing? Assumed knowledge is a dangerous thing. Customers need clear and precise information. The human brain scans for information and we tend not to crawl through huge paragraphs of text.
- Are you too focused on you? Your website should solve problems for your customers and detail how you can help, not waffle on about you!
- Does your site work on mobiles and tablets? Critical in today’s modern world for both your customers and search engines.
- Is your website up to date? As much as you can, keep your content fresh and relevant. Any real-world changes to your business need to be reflected on your website. A tired looking website with old information can make your business look closed!